Growth Marketer

Company: AirGarage, Inc.
Location: San Francisco
Posted on: May 24, 2025

Job Description:

About AirGarage AirGarage is repurposing the 30% of real estate in the average American city currently dedicated to parking.We are building a future where real estate is digitized and can be transitioned from one use to another seamlessly on-demand, moving every piece of urban real estate toward its highest and best use.We are starting with the $131 billion US parking real estate market because it is one of the most offline and mismanaged commercial real estate asset types.As a full-stack parking operator, we automate the operation of parking lots and parking garages. We handle everything from advertising to collecting payments from drivers and enforcing against illegal parking. We already operate 250+ parking lots and parking garages across 35 US states and we are growing quickly.We are backed by top tier investors including Andreessen Horowitz, Floodgate, Founders Fund, and angel investors who have founded or worked at companies like Uber, Opendoor, Flexport, and more.

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THE ROLE As our first Growth Marketer, you'll own executing and experimenting with strategies to engage and acquire real estate owners and property managers at scale.In addition to managing existing channels like Google Ads, SEO, and real estate industry newsletters and conferences, you will relentlessly experiment with new channels to expand our online and physical presence and drive inbound leads. Your work will shape how AirGarage reaches, educates, and converts property owners.The ideal candidate is both analytical and creative, with a deep understanding of digital marketing and real estate. We're looking for someone who thrives in a fast-paced, startup environment without a pre-defined set of directions and is excited about iterating quickly to unlock growth.WHO YOU ARE

• You understand the real estate industry. You either have direct experience marketing to commercial real estate owners or have demonstrated the ability to learn and master marketing to niche B2B markets.
• You're data obsessed. You measure what matters, analyze campaign performance, and optimize relentlessly. You don't just launch campaigns-you refine and scale them based on results.
• You're a relentless experimenter. You have a bias for action, constantly testing new channels, messages, and tactics. You're comfortable with ambiguity and can move quickly to find what works.
• You're a full-stack marketer. You can write compelling ad copy, optimize landing pages, analyze keyword trends, and build automated campaigns-all without needing a team around you for support.
• You're a strong communicator. Whether it's writing ad copy, an email newsletter, or pitching real estate owners at a conference, you can craft a persuasive and effective message.WHAT YOU WILL DO ---
  • Continuously run growth experiments across channels to uncover new customer acquisition strategies.
  • Collaborate with Sales, Product, and the founders to design and run experiments and ensure marketing efforts translate into business impact.
  • Own and manage Google Ads campaigns targeting property owners and asset managers, optimizing for conversions and efficiency.
  • Drive SEO strategy and execution, ensuring we rank for high-intent searches related to parking, property monetization, and real estate operations.
  • Develop content for industry newsletters that establish AirGarage as a thought leader in property management and parking optimization.
  • Leverage conferences and events to generate leads, whether through speaking engagements, sponsorships, or direct outreach.
  • Develop landing pages, email sequences, and paid social campaigns to nurture and convert leads.WHAT YOU NEED
    • 3+ years of experience in growth marketing, demand generation, or digital advertising. Experience in real estate, B2B SaaS, or marketplace businesses is a plus.
    • Proven expertise in running and optimizing Google Ads (including keyword strategy, bid management, and landing page conversion).
    • Experience with SEO strategy and execution, including content strategy, backlinking, and keyword research.
    • A track record of experimentation, with the ability to measure results and iterate quickly.
    • Strong copywriting and messaging skills for ads, emails, and landing pages.
    • Experience managing newsletters and email marketing for lead generation and brand authority.
    • Comfortable working autonomously and taking ownership of growth initiatives without a predefined playbook.This role is an opportunity to define and scale our marketing efforts in a high-growth startup. If you're excited to build a marketing engine that directly impacts revenue, we'd love to hear from you.WHY THIS ROLE MAY NOT BE FOR YOU Please review this section before applying. We are sharing this information up front because we don't expect this job to be appealing to everybody and we do not want to waste your time if you are not on board with the following.This will be a hard job. We work long hours at AirGarage, including nights and weekends, because we love what we do. You will be expected to do the same. We are growing fast but our team is lean, so every day you will have new challenges and too much on your plate, but you'll be expected to find a way to deliver anyways.Below are some of the reasons you might not want this job:
      • You expect an easy faucet of endless leads. If you're used to high-volume consumer marketing where you can burn through a list of inbound leads, this isn't that. Reaching real estate owners can be like whale hunting. Success requires persistence, creativity, and patience-not just working through a list.
      • You prefer running pre-set playbooks over testing and iterating. There's no "just follow these steps" handbook here. We need someone who can strategize, experiment, and adapt in a space where traditional marketing playbooks don't always apply.
      • You're only comfortable with digital marketing. While channels like Google Ads, SEO, and email marketing are important, this role requires real-world relationship building like conferences and partnerships.
      • You're looking to scale a massive team and burn through a big budget. If your default strategy is spending more money without a clear picture of ROI, that won't mesh well with our lean, data-driven culture.
      • You're uncomfortable with ambiguity and fast iteration. The best ideas will come from constant experimentation. If you need long planning cycles and extensive resources before launching an initiative, this role will be frustrating for you.We understand that there's no such thing as a 'perfect' candidate. We're looking for someone passionate, with grit and determination, who is excited to face the challenges of a rapidly growing startup. AirGarage is the type of company where you can grow exponentially, and we encourage you to apply to us even if you don't 100% match the candidate description.AirGarage is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Candidates and employees are always evaluated based on merit, qualifications, and performance. We will never discriminate on the basis of race, color, gender, national origin, ethnicity, veteran status, disability status, age, sexual orientation, gender identity, martial status, mental or physical disability, or any other legally protected status.
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Keywords: AirGarage, Inc., Rancho Cordova , Growth Marketer, Other , San Francisco, California