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Marketing Director

Company: Ocwen Financial Corporation
Location: Rancho Cordova
Posted on: June 7, 2021

Job Description:

The Director of Marketing is in charge of developing the company's marketing strategy, managing daily marketing operations and company communications across multiple channels including digital, direct mail, e-mail and telemarketing for "direct to consumer" demand generation and business partner marketing.

Job Functions and Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

  • Develops and implements cost effective marketing strategies based on a thorough understanding of the company's target markets and market channels
  • Manages monthly lead generation planning and campaign execution for direct-to-consumer channel working closely with sales management team.
  • Identifies strategic marketing opportunities to reduce cost per closed loan
  • Provides direct oversight of all marketing operations processes including campaign set-up, execution, management and reporting.
  • Manages multi-channel campaigns and communications including digital advertising, direct mail, E-mail, and outbound telemarketing leveraging marketing/sales automation systems (Salesforce, Act-on).
  • Manages the development and management company websites including consumer lead generation sites, business partner sites and corporate communications.
  • Analyzes results and costs of existing marketing activities and makes recommendations to senior management
  • Develops and maintains a detailed marketing budget and variance analysis to support the company's business plan and periodic financial reporting processes
  • Works with compliance function to ensure that marketing collateral meets applicable regulatory requirements
  • Responsible for the company's corporate communication strategy, policies and procedures to ensure quality messaging consistent with the company's brand and core values
  • Selects and manages marketing partners through competitive selection process
  • Provides support for public relations and philanthropy as needed
  • Effectively recruits and develops marketing team members.
  • Manages in-house marketing team of 4 people

Qualifications:

To perform this job successfully, an individual must have the following education and/or experience:

  • Minimum 10 years of senior level marketing experience preferable in financial services or data-driven industry
  • Indepth knowledge of campaign management processes including Salesforce, E-mail automation software (Act-on) and CMS (Wordpress).
  • Strong analytical, problem solving, project and process management skills
  • Four year degree from an accredited University in marketing or a related field. MBA a plus.
  • Exceptional writing and editing skills
  • Experience with managing large scale projects and detailed marketing budgets
  • Ability to manage and develop staff

Training / Licensing Requirements:

  • Must pass the Company's Background Screening process prior to beginning employment. Additionally, as a condition of employment, you may be required to pass client-specific background check requirements or Federal/State licensing requirements, if applicable.

Keywords: Ocwen Financial Corporation, Rancho Cordova , Marketing Director, Other , Rancho Cordova, California

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