Casino Marketing Manager
Company: Carson Nugget
Location: Carson City
Posted on: February 19, 2026
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Job Description:
Job Description Job Description JOB SUMMARY: Under general
supervision implements and directs Customer Development Campaigns
and Casino Promotional Programs, creating market awareness to
increase market share and gaming revenues; gathers and organizes
information on market trends; analyzes casino/player business and
completes reports; plans/implements/ evaluates advertising
campaigns, player promotions and business development strategies;
creates and executes casino promotions and special events;
coordinates and manages outside entertainment; evaluates competitor
operations; and performs other duties as required. SUPERVISION
EXERCISED: The position is distinguished from other levels of
marketing employees by its responsibility for operations and
implementation of marketing campaigns and promotions. Essential
Functions: (This job specification may not include all the duties
listed, nor do the examples cover all the duties that may be
performed.) Achieve Customer Development and Casino Promotions
goals for the Carson Nugget by creating, implementing, managing and
measuring strategies and tactics through the development and
implementation of an annual Marketing Plan in order to attain
pre-determined business/market share/revenue targets. Work with
Casino operations to create, implement, and manage casino programs
that will drive casino revenue and create excitement from the
guest. Responsible to develop, plan and perform various duties
regarding entertainment and assist, as needed, in select marketing
operational activities. Responsible for all phases of entertainment
including booking talent, coordinating completion of contracts, and
following all items called for in the contracts, as approved by
appropriate management. Plan and coordinate all contract and rider
logistics, including but not limited to: transportation, housing,
meals, catering and hospitality, per diems, green room and dressing
room requirements. Must be able to advance show logistics in a
complete and timely manner and see these arrangements through the
engagement. Responsible for the maintenance and updating of the
Marketing Checkbook and working with Finance on marketing monthly
P&L statements. Coordinating Pro and Postformas for marketing
events, promotions, entertainment; ensure that the postformas have
complete and accurate information. Develop promotions, amenities,
services, products and special offers by working with gaming
departments to ascertain player preferences and trends in order to
develop attractive themes; measure the results of such promotions
and special offers in terms of increased attendance, revenue and
play in order to determine success or the need for modification.
Formulate, manage and coordinate marketing activities by working
with advertising and promotions representatives/organizations in
order to publicize the Carson Nugget, its services, entertainment
venues, special events and player rewards. Retain new mid and high
level players and maximize players' club memberships by creating
and utilizing various marketing tools and activities such as direct
mailers, telemarketing, referrals, on-floor monitoring of play and
promotions in order to increase revenues and improve the bottom
line. Track and analyze various marketing data such as revenues
generated, guest play and other indicators by utilizing surveys,
competitive and secondary industry research and other data in order
to create reports which evaluate and provide information on the
success of marketing efforts, advertising, specific promotions and
special events. Track and analyze the effectiveness of competitors'
marketing campaigns, promotions, advertising and other aspects of
their business in order to determine profitability and success.
Liaise with outside community and non-profit organizations for
which the Nugget provides sponsorship by meeting with
representatives in order to facilitate support, monetary and
in-kind donations. Job Posted by ApplicantPro
Keywords: Carson Nugget, Rancho Cordova , Casino Marketing Manager, Hospitality & Tourism , Carson City, California
