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Marketing Manager

Company: Ursus
Location: Rancho Cordova
Posted on: January 11, 2022

Job Description:

Job Title: Marketing Manager
Location: Remote
Duration: 1 year

Summary:
Under general supervision, initiate, develop, lead and manage marketing strategies, positioning, initiatives and programs in support of company objectives.

Job Responsibilities:

  • Develops marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development. Measures results of marketing plans, including return on investment
  • Identifies segment expectations, needs, behaviors and attitudes though primary and secondary research
  • Develops and manages marketing and advertising campaigns, including working with internal creative team and external agencies. Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns
  • Collaborates with communications managers to ensure positioning and promotion is aligned and effective
  • Partners with business areas to execute and gain adoption of programs in the field and at the account-specific level
  • Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand related issues and opportunities.
  • Establish short- and long-term goals, competitive positions and strategies for market segment
  • Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment.
  • Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer's experience delivers on the brand.
  • Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep competitive.
  • Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segment.
  • Establish goals and set targets to measure success of programs for the market segment.
  • Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans.
  • Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level.


    Qualifications:
  • Bachelor's degree in Marketing, Business or related field or equivalent experience
  • Five years marketing or health care experience, preferably customer-focused experience with specific market segment
  • Five years demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change
  • Five years advanced understanding of marketing concepts, theories, and practices
  • Proven ability to problem solves manage multiple projects simultaneously, plan strategically and adapt to frequent change
  • Proven analytical and problem-solving skills
  • Proven advanced presentation skills
  • Excellent written and verbal communication skills
  • Skill to effectively use a variety of communication mediums and customize content for targeted audiences
  • Ability to travel occasionally




    IND123

Keywords: Ursus, Rancho Cordova , Marketing Manager, Executive , Rancho Cordova, California

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