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Senior Director, Competitive Intelligence, Insights, and Product Positioning

Company: Blue Shield of California
Location: Rancho Cordova
Posted on: May 14, 2020

Job Description:

----- -- -- -- Working closely with SVPs, GMs and COO on Insights needs and cadence----- -- -- -- Partnering with Product leadership to identify and deliver Insights needed to drive strategy and design----- -- -- -- Building new functionality from scratch; Understanding expectations and scope. Creates new processes for multiple areas to come seamlessly under one leader without missing a beat.----- -- -- -- Mentoring a diverse and specialized team of experts (data, research, insights, Design, etc.)----- -- -- -- Delivering and expanding NPS to support Provider and Employer----- -- -- -- Partnering with the VP of End to End Member Experience on delivery of NPS, Forrester and other Insights to ensure focus on improvement across the Enterprise----- -- -- -- Expanding Insights from State-wide to include National and California sub-geographies----- -- -- -- Working with New Product and Portfolio Design teams to ensure Go-to-Market plans are in place for all new products, capabilities and portfolios, including creative briefs target markets, positioning, etc.----- -- -- -- Developing and Maintaining a source of truth for all Go-to-Market information----- -- -- -- Working with Marketing and/or Agencies to create baseline product collateral; ensures available for launch across FI and ASO----- -- -- -- Informs and leverages Insights to ensure Go-to-Market plans are accurate and evolve with learnings------- -- -- -- Partners across Marketing to ensure Acquisition, Engagement and Digital have the baseline information needed to inform their strategies----- -- -- -- Develop and execute on a people strategy that will maximize results and drive employee satisfaction. Build/manage a high performing team.----- -- -- -- Has hiring, firing, promotion and reward authority within functional area, in accordance with organization guidelines.----- -- -- -- Develops individual goals and objectives linked to the department business plan.----- -- -- -- Provides developmental, training, coaching and mentoring opportunities for direct reports and teams.QualificationsEducation/Credentials----- -- -- -- Minimum of 12 years of relevant experience required; including at least 6 years of management experience.----- -- -- -- Bachelor's degree required----- -- -- -- Masters degree preferred----- -- -- -- Project Management(PMP, CSM), Business Analysis(IIBA), or Lean Sigma(SSGB) certification desiredCandidate Profile and--Requirements----- -- -- -- Demonstrated thought leader and adviser to senior leaders. Experience influencing executives through experience with data and market practices.----- -- -- --Deep understanding of product strategy, portfolio management and product development.----- -- -- --Experience in a consumer/direct-to-consumer environment preferred.-- Depth in understanding the link between customer needs and management of an integrated customer experience that meets those needs, is required.----- -- -- --Data-driven user center design approach to product development and management, with demonstrated ability to own products that balance and anticipate various users' needs----- -- -- --Experience driving mid to long term department and enterprise strategies----- -- -- --Experience managing multiple large projects simultaneously and familiarity with business process engineering.

Keywords: Blue Shield of California, Rancho Cordova , Senior Director, Competitive Intelligence, Insights, and Product Positioning, Executive , Rancho Cordova, California

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