Marketing Brand and Management Specialist

Company: Ursus
Location: Rancho Cordova
Posted on: January 13, 2022

Job Description:

Job Title: Marketing Brand and Management SpecialistLocation: RemoteDuration: 6 MonthsSummary:

• Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.
• Essential Functions:
• Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs.
• Educate business partners on brand related issues and opportunities
• Establish short and long term goals, competitive positions and strategies for market segment
• Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment
• Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer? experience delivers on the VSP brand
• Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitive
• Identify strategies, develop plans and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segment
• Establish goals and set targets to measure success of programs for the market segment
• Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans
• Partner with business areas to execute and gain adoption of programs in the field and at the account-specific levelSkills and Qualifications
  • Bachelor degree in Business, Marketing or related field or equivalent training, education and experience
  • Five years experience in product or brand management
  • Advance understanding of brand management concepts and building/execution techniques
  • Solid working knowledge of MS Office, PowerPoint, Word and Excel
  • Proven ability to develop and execute marketing strategies
  • Ability to elevate the perception of our corporate brand and our company
  • Excellent project management skills and experience managing large projects
  • Proven track record of influencing constituents for optimal results
  • Excellent organization skills, detail oriented and ability to multitask
  • Excellent verbal, written and interpersonal communication skills
  • Flexible and able to quickly and effectively change priorities and direction
  • Strong analytical skills required
  • Ability to write and present clear and concise reportsIND123

Keywords: Ursus, Rancho Cordova , Marketing Brand and Management Specialist, Advertising , Rancho Cordova, California