RanchoCordovaRecruiter Since 2001
the smart solution for Rancho Cordova jobs

Marketing Brand and Management Specialist

Company: Ursus
Location: Rancho Cordova
Posted on: January 12, 2022

Job Description:

Job Title: Marketing Brand and Management SpecialistLocation: RemoteDuration: 6 MonthsSummary:Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.Essential Functions:Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs.Educate business partners on brand related issues and opportunitiesEstablish short and long term goals, competitive positions and strategies for market segmentDevelop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segmentIdentify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer? experience delivers on the VSP brandIdentify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitiveIdentify strategies, develop plans and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segmentEstablish goals and set targets to measure success of programs for the market segmentWork with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plansPartner with business areas to execute and gain adoption of programs in the field and at the account-specific levelSkills and QualificationsBachelor degree in Business, Marketing or related field or equivalent training, education and experienceFive years experience in product or brand managementAdvance understanding of brand management concepts and building/execution techniquesSolid working knowledge of MS Office, PowerPoint, Word and ExcelProven ability to develop and execute marketing strategiesAbility to elevate the perception of our corporate brand and our companyExcellent project management skills and experience managing large projectsProven track record of influencing constituents for optimal resultsExcellent organization skills, detail oriented and ability to multitaskExcellent verbal, written and interpersonal communication skillsFlexible and able to quickly and effectively change priorities and directionStrong analytical skills requiredAbility to write and present clear and concise reportsIND123

Keywords: Ursus, Rancho Cordova , Marketing Brand and Management Specialist, Advertising , Rancho Cordova, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Rancho Cordova RSS job feeds